Whoaaa we’re
Halfway There.
I was able to help bring State Farm’s 2026 Super Bowl campaign to life. Halfway There Insurance served as the antithesis of everything State Farm stands for and we took every opportunity to show off Danny and Keegan’s incompetence through comedy. It took a village to get this to the finish line, so I’ll just share what I was directly responsible for.
The Village (team): Megan Stiedl (CD), Scott Wolf (ACD), Mike Maloney (ACD), Bethaney Hawrysio (AD)
Teaser Spot (I wrote this)
Social
How It Was Received:
#1 on Sports Illustrated
#1 on Teen Vogue
#3 Best Callback to a Road Trip Classic on People
#3 on Ad Age
Featured with the Best super Bowl ads on Hypebeast
Dubbed one of the “Best” commercials by Rolling Stone
13th of 54 on the Ad Meter
Halfway There Website (Yes, I wrote an entire fake website)
